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Kellogg India to be part of Global Snacking Co

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MUMBAI: Kellogg India will be part of Global Snacking Co after the restructuring of the US-based multinational organisation into three independent public companies. Kellogg on Tuesday announced that the company was splitting into Global Snacking Co, North America Cereal Co and Plant Co.
Global Snacking Co, with about $11.4 billion in net sales, will be a leading company in snacks world over, international cereal and noodles. Nearly 60% of its net sales come from global snacks, participating in growing categories and led by iconic brands including Pringles, Cheez-It, Pop-Tarts, Kellogg’s Rice Krispies Treats, Nutri-Grain, and RXBAR.
In its announcement, Kellogg Company said North America Cereal Co, with about $2.4 billion in net sales, will be a leading cereal company in the US, Canada, and the Caribbean, with a portfolio of brands such as Kellogg’s, Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi and Bear Naked.
The cereal business is significantly large in the AMEA region, which includes India, and the area will continue to operate in this category under Global Snacking Co, sources said. They added that there would not be any significant change following the split for India or AMEA, except the alignment with Global Snacking Co. An email sent to Kellogg did not elicit a response.

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